After seeing a poster for Tropicana Orange Juice, I thought it was an adbuster campaign. The ad looked so generic and so did the product hero shot that it looked like a fake ad with a fake product. So I went to the website (above) and it was their new package design.
It was a real product with a package design that looked like a generic product. Is the seduction of clean design turning brands into unemotional products?
I have to admit, I do like the way the information is arranged on the package. It also does not disappear on the shelf with the large photo repeating along a row.
Tropicana is also a member of the Carton Council that has a great campaign about recycling cartons:
http://www.werecyclecartons.com/
During my research of this product I also found that PepsiCo is making to reduce their carbon footprint with this product. How green is your orange juice?
Filed under: Creative Direction, Environment, Packaging, Positive Change
