It’s almost disgusting how T. Boone Pickens can spend millions on TV spots to have people go to a website that looks like he is a social enterprise. It is a well crafted site with visuals and a whiteboard tour that mimics ZDNet start-up entrepreneurs.
In fact the mission is to encourage Americans to think natural gas and wind. This will then feed investors and energy companies to support his wind turbine farms. I am not saying it’s wrong, I think it is genius and in the historical sense, the greatest innovations of the last centuries came from moguls and their way of thinking that persuaded the messes.
Tires over train tracks. Combustion over electric.
This is one great pitch.
Filed under: Environment, Positioning , natural gas, pitch, social-enterprise, turbine, wind turbines
