For the last 10 years I have made sure that at least 10% – 15% of projects and time is spent on volunteering, non-profit projects, or other positive change initiatives. This is challenging because the IRS is not very generous to businesses that donate time, only goods. Since we have services and not have goods this part of the business always was criticized but I stuck to my guns and now the entire business is shifting from 15% socially responsible projects to a whopping 100%.
Our new statement goes like this:
Thunk is a socially responsible design agency where creative thinking is used to craft solutions that make positive impacts on the social and cultural concerns of today. We are dedicated to collaborate with passionate people and help realize their vision using design, media, advertising, branding, and marketing strategies to make the world a better place.
We are only taking on projects that contribute to the positive change movement in these particular areas:
- Alternative Energies
- Sustainable Communities
- Environmental Issues
- Green Architecture
- Poverty
- Exploitation
- Health and Wellness
- Education
- Organic Farming and Agriculture
- Simple Lifestyle
- Local Issues
It’s a huge risk but there are so many people with great ideas and passion – these were the projects that made me feel more fulfilled and with the experience Thunk has it can be applied to much more important issues. I am sticking with planet and people on both local and global levels. Wish me luck!
Filed under: Positioning
